Handmade by our local team of Hippy Chics in Waimanalo, Hawaii, all HERO products use decommissioned fire hose and give them a new, stylish purpose. That way not only are our HERO products made to be durable and strong, but also eco-friendly when you keep them from becoming landfill waste.

By donating a portion of your HERO purchase to worthy organizations dedicated to helping burn survivors and everyday heroes, not only are you wearing HERO but you can feel like one too.